The event will take place on 13th May at the Hotel Rafael in Madrid and will be supported by representatives from the Ministry of Agriculture, Fisheries and Food and ICEX.


Next Thursday 13th May, the 1st Reverse Mission will be held, launched by the platform for the promotion and marketing of Spanish animal genetics Livestock Genetics from Spain (LGFS), an initiative that has arisen within the framework of the EXPORTGEN Operational Group to give continuity to this project, whose main objective is the internationalisation of the pure breeds of our country.

The event, which will take place at the Hotel Rafael in Madrid, and which will start at 13:00 hours, will be attended by Leonor Algarra, Deputy Director General of Livestock Production Resources of the Ministry of Agriculture, Fisheries and Food (MAPA); and María Naranjo, Director of Food, Wine and Gastronomy of ICEX.

This opening event will be held in a physical way, but it will also be broadcast by streaming through the LGFS YouTube channel. It should be noted that, given the presence and interest of many people from other countries, there will be a simultaneous translation service for both the participants attending the event and for those who are online.

The aim of this event is to raise awareness of the management, handling, and genetic improvement of pure breeds in all areas: in the field, laboratory, or office, offering participants practical knowledge of all the activities carried out by the Breeders’ Associations of each breed.

So far, Livestock Genetics from Spain has 15 breeds forming part of the platform. In addition to the three breeds that started the project with EXPORTGEN, Asturiana de los Valles, Rubia Gallega and Spanish Pure Breed, there are the breeds Retinta and Avileña-Negra Ibérica in cattle; Merina, Assaf and Manchega in sheep; Murciano-Granadina, Florida and Malagueña in goats; Hispano-Arabian, Arabian and Menorquina in horses and Iberian in pigs.

At the end of this 1st Reverse Mission, the list of activities that have been carried out will be published and a final registration period for the marketing platform will be opened, so that any Breeders’ Association interested in joining will still be able to do so.